What We Do

Sention allows sports rights-holders — of all sizes and in all locations — to better monetise on their content. We do this by using machine learning software that can digitally replace or insert advertisements within the sports arena of a live or past sports broadcast. Our proprietary technology allows teams, federations and broadcasters to better target their viewers, whilst providing rights-holders and advertisers new and greater revenue streams.

Who We Are

Zan Bridi

CEO, Co-Founder

Alexander 'Zan' Bridi holds a Master's degree in Physics from University College London. In his previous position, he worked as lead manager for a machine learning analytics product. Zan is an experienced programmer with proficiency in several languages and libraries used for state-of-the-art computer vision tasks.

Dr Djelal Osman

CTO, Co-Founder

Djelal Osman obtained his PhD in Astrophysics at the University of Cambridge. His research interests lie in the areas of imaging technology, nonlinear nonequilibrium systems, computational modelling, experimental physics and machine learning. Djelal is published and has given talks at several international conferences.


Sention Limited
London, UK